Project:

Finding the perfect gift that says ‘I love you’ can be a challenge, especially with so many options. My goal for the Valentine’s Day Gift Guide was to connect customers with the ideal gift by making the shopping experience effortless. I designed a responsive digital Gift Guide for Macy’s, featuring a curated experience based on filters for price points, recipients, and personas. This strategic approach not only complemented the Macy’s print book but also successfully boosted sales across various channels.

Role:

Art Direction l Graphic Design