While at Rebecca Minkoff, I was a creative lead tasked with crafting a digital experience that was as dynamic as the brand itself. I developed a comprehensive suite of digital assets to tell a unified brand story, including marketing and sales look-books, emails, site content, and New York Fashion Week assets (see post). A key focus of my role was also creating forward-thinking content for their interactive mirrors pilot program, positioning the brand at the forefront of fashion and technology.