Photo Art Direction

A small selection of images from location & studio photo shoots I’ve Art Directed on set. Conceptualizing the look & feel of seasonal campaigns. Developing brand storytelling & elevating new product in original ways.

Spring Active


Art Directed the Macy's Spring Active photo shoot on location in Miami. Created & presented concept decks with crew, talent, mood-boards, location, lighting & styling to senior leadership. Oversaw pre-production & post-production.

Photographer:
Michael Dwornik
Stylist:
Ray Oliveira
Hair & Makeup:
Tina Echeverri
Sheri Terry

Fall Active


Virtually Art Directed the Fall Studio active photo shoot. Created & presented concept decks with crew, talent, mood-boards, location, lighting & styling to senior leadership. Oversaw pre-production & post-production.

Photographer:
Michael Dwornik
Stylist:
Ray Oliveira
Hair & Makeup:
Liam Dunn


Fall Active


Art Directed the Macy's quarterly active photo shoot on location in a shipping container yard and in Brooklyn. Created & presented concept decks with crew, talent, mood-boards, location, lighting & styling to senior leadership. Oversaw pre-production & post-production.


Photographer:
Cathrine Wessel
Sytlist:
Ray Oliveira
Hair & Makeup:
Liam Dunn
Louis Angelo

Summer Dresses

Art Directed the Macy's quarterly dresses photo shoot at Macy's Studios LIC. Worked with photo team to create the look of continuous sunlight on a crisp blue backdrop. Created & presented concept decks with crew, talent, mood-boards, location, lighting & styling to senior leadership. Oversaw pre-production & post-production.

Photographer:
Greg Sorensen
Stylist:
Michael McGeehan
Set Designer:
Sam Cook
Hair & Makeup:
Liam Dunn

Wear to Work


Art Directed the quarterly Wear to Work photo shoot in Location05 Studios. Created & presented concept decks with crew, talent, mood-boards, location, lighting & styling to senior leadership. Oversaw pre-production & post-production.

Photographer:
James Macari
Stylist:
Ray Oliveira
Hair:
Liam Dunn
Makeup:
Charlotte Day

Fall Active


Art Directed the Fall quarterly active photo shoot on location under the FDR. Created & presented concept decks with crew, talent, mood-boards, location, lighting & styling to senior leadership. Oversaw pre-production & post-production.
Photographer:
Michael Dwornik
Stylist:
Ray Oliveira
Hair & Makeup:
Liam Dunn