Project:

While working on the Michael Kors Access digital launch, I served as a creative lead responsible for translating the luxury brand’s high-fashion aesthetic into a functional, tech-forward e-commerce experience. I designed a comprehensive suite of digital assets for the Sofie, Grayson, and Bradshaw smartwatch lines, focusing on a seamless user journey from high-impact hero banners to detailed product education modules. A key priority was highlighting the intersection of “fashion meets function” by showcasing technical features—like customizable watch faces and Google Assistant integration—within a sophisticated, aspirational lifestyle context.

Role:
Art Direction l Graphic Design