Led art direction for Macy’s 2026 Back to School campaign (running June-Aug), establishing a cohesive design system that scaled seamlessly across email, site, print, social, and in-store experiences. Created the campaign style guide, directed retouching for over 200 images, delivered 240 digital assets (including CRM), and partnered with cross-functional teams to create a cohesive vision across every customer touchpoint. Created multiple presentations and secured leadership aprovals at every level.