Led design direction for Macy’s 2026 Back to School campaign (running June-Aug), establishing a cohesive design system that scaled seamlessly across email, site, print, social, and in-store experiences. Created the campaign style guide and multiple internal presentation decks for company distribution. Marked-up over 200 images for retouching and oversaw images. Designed & delivered 125 digital assets (including CRM). Partnered with cross-functional teams to create a cohesive vision across every customer touchpoint. Secured leadership approvals at every level through numerous review processes.