Project:

What does the modern professional woman wear to work today? That was the question we set out to answer with a compelling campaign for Macy’s Spring collection. I art directed a minimalist and on-trend experience designed to provide clear, effortless style guidance. To make shopping even more intuitive, we offered customers the ability to shop by curated featured trends—including pastels, neutrals, and statement jackets—or by pant fit with a mini-guide.

This sitelet, with natural light studio photography, helped customers build a wardrobe that was both confident and their own.

Role:

Art Direction l Graphic Design