Project:

As the Art Director for Macy’s “Own Your Style” sitelet quarterly refreshes, I was responsible for transforming the digital hub into a continuous source of inspiration. My vision was to create a dynamic online experience that served the platform’s core goal of celebrating customer individuality.

With each quarterly refresh, I collaborated with our creative, copy, marketing and merchant partners to strategically curate and showcase new trends, ensuring the content always helped customers discover their unique style.

Role:

Art Direction l Graphic Design