Project:

The creative vision for Macy’s holiday season was defined by a single, powerful theme: “Give Love. Give Style.” As design lead for the October direct mail book and complementary digital experiences we focused on two key campaign narratives—seasonal gifting and holiday dressing. I guided the art direction for the iconic nationwide direct mail book, developing elements from mood boards to layout, design, and art direction for still life photography. Our goal was to craft a warm, inviting catalog that would delight customers and set the tone for the entire holiday season.

Role:

Art Direction l Graphic Design