Macy’s Holiday

Print Catalog

Project:

The Macy’s 2025 Holiday Gift Guide catalog was an amazing opportunity to unite all of the elements of the Macy’s Holiday campaign in a festive in-home piece for our customers. The seasonal overarching concept of “The Most Wonderful Stories Start Here” was reflected throughout our Direct Mail, Holiday TV spots, the digital Gift Guide and our social content.

For this catalog we worked with new specs challenging us to be strategic about how we featured nearly 500 products. Our team’s goal was to elevate the vast assortment with evocative editorial imagery, approachable design & bold typography.

This catalog became a beautiful way to highlight our assortment and guide customers’ shopping for everyone on their lists.

Role:

Art Direction l Graphic Design

More Work

Fragrance Packaging, Macy’s Holiday Direct Mail Catalog, Macy’s Own Your Style Hub, Rebecca Minkoff Marketing Assets, Valentine’s Day Gift Guide, Macy’s Wear to Work Campaign, UN #ShowYourSelfie Social Campaign

Macy’s Back to School Campaign, Bob Dylan at Mark Borghi Fine Art, Macy’s Dress Destination, NFL & MLB Packaging, Bernie Taupin at Mark Borghi Fine Art, Kensie Category Logos

Sephora Event Graphics & Truck Wrap, Tommy Hilfiger Direct Mail Cards, Scholastic Interactive Quiz, Kensie Packaging, Macy’s Father’s Day Campaign, Rebecca Minkoff NYFW, Valentine’s Day Campaign