Dress Destination

Art Direction & Design

Project:
For the Summer refresh of the quarterly Dress Destination sitelet I re-imagined the campaign as a sun-drenched escape bringing the outdoors into our studio. Working closely with our photographer and set designer we infused a crisp Summer light with hard shadows against a bright sky blue. The compelling visuals and sitelet experience invited customers to embrace the season and find a dress (or jumpsuit!) for their next adventure.

Role:
Art Direction l Graphic Design

Macy's, summer dresses, e-commerce, art direction, web design

More Work

Fragrance Packaging, Macy’s Holiday Direct Mail Catalog, Macy’s Own Your Style Hub, Rebecca Minkoff Marketing Assets, Valentine’s Day Gift Guide, Macy’s Wear to Work Campaign, UN #ShowYourSelfie Social Campaign

Macy’s Back to School Campaign, Bob Dylan at Mark Borghi Fine Art, Macy’s Dress Destination, NFL & MLB Packaging, Bernie Taupin at Mark Borghi Fine Art, Kensie Category Logos

Sephora Event Graphics & Truck Wrap, Will Logan JCPenney Pitch, Tommy Hilfiger Direct Mail Cards, Scholastic Interactive Quiz, Kensie Packaging, Macy’s Father’s Day Campaign, Ghurka, Rebecca Minkoff NYFW, Valentine’s Day Campaign