Macy's Back to School

Digital Sitelet & Supporting Assets

Project:

Macy’s has the best brands and latest trends for everyone heading Back to School. For our responsive digital sitelet I created an intuitive shopping experience for Macy’s customers. With product recommendations based on strategic filters, categories, and user interests, we successfully improved the customer journey and drove sales across the homepage, emails, and app. I created the logo and sitelet and oversaw all photography retouching in addition to designing all BTS assets. With real teachers and students this campaign was especially memorable.

Role:

Art Direction l Graphic Design

Macy's, back to school, e-commerce, user experience (UX), design, web design

More Work

Fragrance Packaging, Macy’s Holiday Direct Mail Catalog, Macy’s Own Your Style Hub, Rebecca Minkoff Marketing Assets, Valentine’s Day Gift Guide, Macy’s Wear to Work Campaign, UN #ShowYourSelfie Social Campaign

Macy’s Back to School Campaign, Bob Dylan at Mark Borghi Fine Art, Macy’s Dress Destination, NFL & MLB Packaging, Bernie Taupin at Mark Borghi Fine Art, Kensie Category Logos

Sephora Event Graphics & Truck Wrap, Will Logan JCPenney Pitch, Tommy Hilfiger Direct Mail Cards, Scholastic Interactive Quiz, Kensie Packaging, Macy’s Father’s Day Campaign, Ghurka, Rebecca Minkoff NYFW, Valentine’s Day Campaign