Macy’s Father's Day Campaign

Design & Direction

Project:
Led the design team for Macy’s nationwide Father’s Day direct mail book, influencing the season’s creative direction through concept development, mood boards, layout, design, and still life photography.

Role:
Art Direction l Graphic Design

More Work

Fragrance Packaging, Macy’s Holiday Direct Mail Catalog, Macy’s Own Your Style Hub, Rebecca Minkoff Marketing Assets, Valentine’s Day Gift Guide, Macy’s Wear to Work Campaign, UN #ShowYourSelfie Social Campaign

Macy’s Back to School Campaign, Bob Dylan at Mark Borghi Fine Art, Macy’s Dress Destination, The Simpsons Packaging, NFL & MLB Packaging, Bernie Taupin at Mark Borghi Fine Art, Kensie Category Logos

Sephora Event Graphics & Truck Wrap, Will Logan JCPenney Pitch, Tommy Hilfiger Direct Mail Cards, Scholastic Interactive Quiz, Kensie Packaging, Macy’s Father’s Day Campaign, Ghurka, Rebecca Minkoff NYFW, Valentine’s Day Campaign