Project:

Ensuring Kensie’s brand personality was authentically carried into new design elements, I hand-lettered custom category logos, infusing the brand’s established “party-girl” inspiration into a series of new category logos for “Jeans”, “Home”, “Lingerie”, “Outerwear”, “Sleepwear”, “Sunwear”, “Scarves”, “Eyewear” and “Jewelry”. These logos can be found across a range of materials, including Times Square billboards, product packaging, print ads, and marketing materials, to maintain a consistent and energetic feel for the brand.

Role:

Art Direction l Graphic Design