Photo Art Direction
A small selection of images from location & studio photoshoots. Conceptualizing the look & feel of seasonal campaigns. Developing brand storytelling & elevating new product in original ways.
Spring Active
Project Role:
Art Directed the Macy's quarterly active photoshoot in Miami. Created & presented concept decks with crew, talent, mood-boards, location, lighting & styling to senior leadership. Oversaw pre-production & post-production.
Photographer:
Michael Dwornik
Sytlist:
Ray Oliviera
Hair & Makeup:
Tina Echeverri
Sheri Terry
Fall Active
Project Role:
Art Directed the quarterly active photoshoot. Created & presented concept decks with crew, talent, mood-boards, location, lighting & styling to senior leadership. Oversaw pre-production & post-production.
Photographer:
Michael Dwornik
Sytlist:
Ray Oliviera
Hair & Makeup:
Liam Dunn
Fall Active
Project Role:
Art Directed the Macy's quarterly active photoshoot. Created & presented concept decks with crew, talent, mood-boards, location, lighting & styling to senior leadership. Oversaw pre-production & post-production.
Photographer:
Cathrine Wessel
Sytlist:
Ray Oliviera
Hair & Makeup:
Liam Dunn
Louis Angelo
Wear to Work
Project Role:
Art Directed the quarterly wear to work photoshoot. Created & presented concept decks with crew, talent, mood-boards, location, lighting & styling to senior leadership. Oversaw pre-production & post-production.
Photographer:
James Macari
Sytlist:
Ray Oliviera
Hair & Makeup:
Charlotte Day
Fall Active
Project Role:
Art Directed the quarterly active photoshoot. Created & presented concept decks with crew, talent, mood-boards, location, lighting & styling to senior leadership. Oversaw pre-production & post-production.
Photographer:
Michael Dwornik
Sytlist:
Ray Oliviera
Hair & Makeup:
Liam Dunn
