Photo Art Direction
A small selection of images from location & studio photoshoots. Conceptualizing the look & feel of seasonal campaigns. Developing brand storytelling & elevating new product.
Spring Active
Project Role:
Art Directed the quarterly active photoshoot. Created & presented concept decks with crew, talent, mood-boards, location, lighting & styling to senior leadership. Oversaw pre-production & post-production.
Photographer:
Michael Dwornik
Sytlist:
Ray Oliviera
Hair & Makeup:
Liam Dunn
Fall Active
Project Role:
Art Directed the Macy's quarterly active photoshoot. Created & presented concept decks with crew, talent, mood-boards, location, lighting & styling to senior leadership. Oversaw pre-production & post-production.
Photographer:
Cathrine Wessel
Sytlist:
Ray Oliviera
Hair & Makeup:
Liam Dunn
Louis Angelo
Spring
Dresses
Project Role:
Art Directed the quarterly dresses photoshoot. Created & presented concept decks with crew, talent, mood-boards, location, lighting & styling to senior leadership. Oversaw pre-production & post-production.
Photographer:
Greg Sorensen
Sytlist:
Connie Berg
Hair & Makeup:
Tina Echeverri
Set Designer:
Sam Cook
Holiday
Dresses
Project Role:
Art Directed the quarterly dresses photoshoot. Created & presented concept decks with crew, talent, mood-boards, location, lighting & styling to senior leadership. Oversaw pre-production & post-production.
Photographer:
Jason Kibbler
Sytlist:
Michael McGeehan
Hair & Makeup:
Liam Dunn
Set Designer:
Sam Cook
Summer
Active
Project Role:
Art Directed the quarterly active photoshoot. Created & presented concept decks with crew, talent, mood-boards, location, lighting & styling to senior leadership. Oversaw pre-production & post-production.
Photographer:
James Macari
Stylist:
Ray Oliviera
Hair & Makeup:
Andie Markoe-Byrne
